Strategic Business Consulting by Kelvin Marquez
Helping business owners navigate growth, solve challenges, and turn ideas into reality through strategy, execution, and hands-on support.
Strategic Business Consulting by Kelvin Marquez
Helping business owners navigate growth, solve challenges, and turn ideas into reality through strategy, execution, and hands-on support.
[about-us]
Built By Kelvin.
Founded by Kelvin Marquez, Marquez & Co. was created to bring together years of experience in business growth, marketing, operations, and execution under one brand. Every project is approached with a hands-on mindset and a commitment to helping business owners navigate challenges, capitalize on opportunities, and move their businesses forward.
[our-approach]
Areas of Focus.
Strategic services designed to help businesses grow, operate more efficiently, and execute with confidence.
[website-design-and-development]
Online Storefront Solutions
WordPress Development
Shopify Development
SquareSpace Development
Wix Development
Shop Consulting
Shop Development
UX Optimization
Traffic Acquisition
Customer Retention
[sales-landing-page]
Sales Funnels and Landing Pages
Landing Pages
Sales Funnels
Multichannel Integration
Conversion Rate Optimization
[ads-management]
Campaign Strategy
Identifying target audiences
Crafting compelling ad copy
Developing comprehensive ad strategies
Setting clear objectives
Platform Expertise
Google Ads: Search, Performance Max+, and Shopping campaigns
Meta Ads (Facebook & Instagram)
PPC (Pay-Per-Click) and CPC (Cost-Per-Click) Management
Optimizing bids for maximum ROI
Monitoring and adjusting CPC to stay within budget
Implementing PPC strategies to drive high-quality traffic
Performance Analysis and Optimization
Conducting A/B testing to determine the most effective ads
Analyzing campaign performance and making data-driven adjustments
Regularly updating ads to maintain freshness and relevance
Budget Management
Allocating budget across various platforms for optimal performance
Monitoring spend to ensure cost-effectiveness
Adjusting budget allocations based on campaign performance
[local-seo]
Keyword Optimization
Thorough keyword research
Identification of Valuable Search Terms
Integration of Keywords Into Content
On-Page SEO
Optimization of Meta Tags and Headers
Content Structure Enhancement
Improving URL Structures
Internal Linking Strategies
Local SEO
Optimizing Google My Business profile
Managing local listings and citations
Encouraging and managing online reviews
SEO Audits and Analysis
Comprehensive site audits
Competitor analysis
Performance tracking and reporting
Regular updates and adjustments
[email-and-sms-marketing]
Campaign Strategy
Identifying target audiences
Developing comprehensive email and SMS marketing strategies
List Building and Segmentation
Growing your email and SMS subscriber lists
Segmenting contacts based on behavior, demographics, and preferences
Personalizing messages for different audience segments
Content Creation
Crafting engaging email copy and SMS messages
Designing visually appealing email templates
Creating compelling subject lines and CTAs
Automation and Workflows
Setting up automated email and SMS campaigns
Creating workflows for welcome series, abandoned cart recovery, and post-purchase follow-ups
Triggering messages based on user behavior and milestones
Customer Engagement and Retention
Building relationships with customers through regular communication
Providing value through exclusive offers, updates, and relevant content
Encouraging feedback and interaction to foster loyalty
[collaborations]
Brands That Have Trusted Us to Execute Their Vision.
and more!
